Course Product Management

From backlog to impact!

Free consultation

We will help, advise, and assist you in finding your direction in the IT field.

Name

Phone number

Instructor

Dmytro Fedin

Senior Digital Manager

5+ years with SaaS product development

Senior Product Manager @Jakala

Product experience in E-Com, Virtual Reality and Urban Mobility

Certified Scrum Product Owner

Tutor on Product Management @ Hillel IT School

About the course

With high salaries, dynamic responsibilities, and opportunities to shape the future of digital products, the role of a Product Manager is both exciting and impactful.

However, breaking into this field requires a mix of strategic thinking, technical knowledge, and business acumen—along with the right preparation.

Participants will engage in real-world case studies and hands-on exercises to apply their learning in practical scenarios. The curriculum includes training on commonly used Product Management technologies such as Jira, Confluence, SQL, and analytics platforms to ensure familiarity with the digital tools that drive modern product development.

You’ll explore key areas such as user research, product strategy, roadmap planning, agile methodologies, and metrics analysis. The course is also designed to be flexible, allowing you to learn at your own pace while balancing work or other commitments.

By the end of this course, you will not only gain a strong foundation in Product Management but also be prepared to take on middle PM roles in tech companies, fintech startups and SaaS businesses.

The course is ideal for

Anyone with no prior experience in product management, looking to start as a PM

Current IT specialist (developers, project managers, QA, designers, marketing) looking to make a switch to product management

Product Managers, looking to expand their technical knowledge

Course program Product Management

Module 1: Introduction to Product Management.

Types of Products.

Understanding B2B, B2C, B2B, B2G models.
IT Product Cycle.
What is SaaS?

Software Development Life Cycle (SDLC).

Phases of SDLC.
Role of a Product Manager in SDLC.

Market Research.

TAM, SAM, SOM.
Positioning matrix.
SWOT Analysis.
Working with Semrush.

Agile vs. Waterfall Development.

Scrum ceremonies.
Kanban.
Understanding Waterfall.
SAFe Agile.

Product Roadmaps & Strategy.

How to define a long-term product vision.
Creating and prioritizing roadmaps effectively.

Module 2: User & Market Analysis.

Customer Research.

Conducting deep user interviews.
Drawing product decisions from user insights.
Customer segmentation.
Creating personas profiles.
Working with Hotjar.
Working with Typeform.

Market & Competitors Analysis.

Identifying and evaluating competitors.
Differentiation strategies.
SimilarWeb tool.

Product Discovery & Validation.

Techniques to test product-market fit.
Prototyping and MVP testing.

Data-Driven Decision Making.

Using Google Analytics to make product decisions.
Working with Mixpanel.
Working with Amplitude.

Module 3: Unit Economics & Product Metrics.

Budget Estimation Techniques.

How to allocate resources efficiently.
Cost structure analysis.

Revenue Models & Pricing Strategies.

Understanding unit and a funnel concepts.
Subscription, freemium, and transactional models.
Pricing strategies and experimentation.
Platform and networking effect.
Elasticity of price.
Bonuses and sales strategies.

Profitability & Break-even Analysis.

Understanding fixed vs. variable costs.
Finding the break-even point for your product.
Cohor analysis.

Customer Acquisition Cost (CAC) & Lifetime Value (LTV).

Measuring and optimizing CAC and LTV.
Understanding payback periods and growth strategies.

Financial Planning for Product Managers.

Forecasting revenue and cost structures.
Building financial models to support product decisions.

Acquisition Metrics.

Understanding CAC.
Working with conversion rates, and onboarding metrics.

Engagement & Retention.

Measuring DAU/WAU/MAU, churn rate, and customer engagement.

Revenue & Monetization Metrics.

ARPU, LTV, and other key revenue metrics.

A/B Testing & Experimentation.

Designing and analyzing A/B tests.
Using experimentation for product optimization.

Module 4: Product Strategy & Marketing.

Go-to-Market (GTM) Strategies.

Building a successful GTM plan.
Channel selection and messaging strategies.

User Onboarding & Retention Strategies.

Designing effective onboarding experiences.
Reducing churn and increasing retention.

Growth Hacking Techniques.

Viral loops, referral programs.

Brand Positioning & Storytelling.

Crafting compelling product narratives.
Aligning branding with user expectations.

SEO, Paid Ads, and Organic Growth.

Basics of SEO for product visibility.
Performance marketing strategies and analytics.

Growth experiments.

Product growth strategies.

Data-Driven Product Management.

Introduction to SQL for product managers.

Module 5: Technical Skills for Product Managers.

Introduction to Software.

Hardware and software.
Binary numeral system.
What is Source Code?
The most popular programming languages.
Integrated Development Environment (IDE).
EXE files.

IT infrastructure & Servers.

Servers and how they work.
MAC & IP addresses.
Local and global networks (LAN, WAN, Subnet).
Public and private IP addresses.
The Internet and how it works.
Operating systems (Windows, Linux, Unix).

Virtualization & Containerization.

Virtualization.
Virtual machines.
Containers.
Docker.
Differences between VMs and containers.
DockerHub.

Cloud-Native Technologies

Data centers
Cloud providers (AWS, Azure, GCP)
Types of cloud computing
Cloud architecture
Cloud-native applications
Hybrid and multi-cloud usage

Application Architecture Overview

The process of loading a web page
Client-server architecture
Web application architecture
Architecture diagrams
Monolithic, SOA, and microservices architecture
Micro-frontends

Application Architecture Components

HTTP and HTTPS
Chrome DevTools
HTTP status codes
DNS servers
Load balancers
APIs and REST API
GraphQL
Message queues and message brokers (Kafka, RabbitMQ)
Databases (SQL and NoSQL)
Redis
Cloud object storage
Single Sign-On (SSO) and Identity as a Service (IDaaS)

GIT

Introduction to GIT
GitHub
Uploading a project and creating a portfolio on GitHub
Working with GitLab
Git flow and trunk-based development

DevOps

Continuous Integration and Continuous Deployment (CI/CD)
DevSecOps
Infrastructure as Code
Kubernetes

Module 6: Diploma project

Description.

During the final project students are split into the groups and are working with real product case of our partners. Students are tasked a product launch strategy into the new market including conducting real-world user interviews, competitors & market analysis, calculating unit economics of the product, defining its development plan and marketing campaign. Project will be presented to the course curators alongside guest product managers professionals ensuring comprehensive feedback. Successful completion will give you a significant project to the portfolio.

Defense of the project.

It is necessary to pass the practice, which provides a demonstration of the working project, answers to any questions related to the project, a demonstration of the code on demand. And separately, theory on the entire course program and on all topics is passed. Theory is passed in the format of an interview for Middle Product Manager position, to an outside, independent expert. You can get from 0 to 100 points for both blocks.

Your resume after taking the course

Middle Product Manager

Salary from

70 000 euro a year

Professional skills:

Agile management (Jira)
Task planning (Trello)
Project tracking (ClickUp)
UI/UX design (Figma)
Visual mapping (Miro)
Web analytics (GA)
Product analytics (Amplitude)
Behavioral insights (Mixpanel)
Data reporting (Looker)
Dashboards (Tableau)
A/B testing (G. Optimize)
Experimentation (Optimizely)
UX research (Hotjar)
Version control (GitLab)
Knowledge base (Notion)
AI tools
Team documentation (Confluence)

This is what your electronic certificate will look like

You can add this certificate to your CV

Tools you'll master

Jira

Confluence

Trello

ClickUp

Figma

Miro

Google Analytics

Amplitude

Mixpanel

Looker

SQL

Tableau

Google Optimize

Optimizely

Hotjar

GitHub

GitLab

Notion

Docker

AI-powered tools

Jira

Agile project management and backlog prioritization

Confluence

Documentation and collaboration for product teams

Trello

Kanban-based task and workflow management

ClickUp

Project planning and execution tracking

Figma

Wireframing and prototyping for UX/UI collaboration

Miro

Visual brainstorming and product strategy mapping

Google Analytics

Web traffic analysis and user behavior insights

Amplitude

Product analytics and user engagement tracking

Mixpanel

Behavioral analytics for product and growth strategies

Looker

data visualization and reporting

SQL

SQL is a declarative programming language used to create, modify and manage data in a relational database managed by an appropriate database management system.

Tableau

Data analytics and dashboards for tracking key metrics

Google Optimize

A/B testing and experimentation

Optimizely

Advanced feature experimentation and personalization

Hotjar

Heatmaps and session recordings for UX insights

GitHub

GitHub is an online code storage and synchronization service for programmers and application developers. The main purpose of this service is to support collaborative project development and version control.

GitLab

Repositories and code management tool

Notion

Knowledge management and product documentationa

Docker

Docker is a software platform for rapid application development, testing, and deployment. Docker packages software into standardized blocks called containers. Each container includes everything you need for your application: libraries, system tools, code, and a runtime environment. With Docker, you can quickly deploy and scale applications in any environment and remain confident that the code will work.

AI-powered tools

Enhancing product discovery and decision-making

Salary expectations

The potential for career growth and salary increases acts as a strong motivator for professionals entering the field of Product Management.

Reaching a salary of €90,000 (gross) per year or more typically requires progressing from Junior to Senior Product Manager, responsible for major product development. With this course completed, you will have knowledge base to begin already as Middle Product Manager with the average salary of €70,000.

Junior
4000 euro / month

Middle
6000 euro / month

Senior
7500+ euro / month

The current course content exceeds knowledge required for junior PMs which means you can definitely pass the interviews for this position.

Experience: freshman

Completion of this course will equip you with skills required for middle PM role.

Experience: 1-3 years

Role typical requires 5+ years of experience in product management and comes with major product development experience.

Experience: 5+ years

Course Product Management

From backlog to impact!

Free consultation

Instructor

About the course

The course is ideal for

Course program Product Management

Module 1: Introduction to Product Management.

Types of Products.

Software Development Life Cycle (SDLC).

Market Research.

Agile vs. Waterfall Development.

Product Roadmaps & Strategy.

Module 2: User & Market Analysis.

Customer Research.

Market & Competitors Analysis.

Product Discovery & Validation.

Data-Driven Decision Making.

Module 3: Unit Economics & Product Metrics.

Budget Estimation Techniques.

Revenue Models & Pricing Strategies.

Profitability & Break-even Analysis.

Customer Acquisition Cost (CAC) & Lifetime Value (LTV).

Financial Planning for Product Managers.

Acquisition Metrics.

Engagement & Retention.

Revenue & Monetization Metrics.

A/B Testing & Experimentation.

Module 4: Product Strategy & Marketing.

Go-to-Market (GTM) Strategies.

User Onboarding & Retention Strategies.

Growth Hacking Techniques.

Brand Positioning & Storytelling.

SEO, Paid Ads, and Organic Growth.

Growth experiments.

Data-Driven Product Management.

Module 5: Technical Skills for Product Managers.

Introduction to Software.

IT infrastructure & Servers.

Virtualization & Containerization.

Cloud-Native Technologies

Application Architecture Overview

Application Architecture Components

GIT

DevOps

Module 6: Diploma project

Description.

Defense of the project.

Your resume after taking the course

This is what your electronic certificate will look like

Tools you'll master

Salary expectations

Free consultation

All done!

Oh no!